Jules Ehrhardt
1 min readFeb 8, 2019

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Hey Adetunji, thanks for taking the time to read, as well as share your thoughts. Working on that side of the equation right now. Baseline, everything is grounded in treating creative expertise of a certain grade — Creative Capital - as an asset class, because we know it drives business value. That means on one side we can barter it for new terms, but also on the other that we can have others invest in it.

The model must be funded to allow us to focus on the right horizon. I have been working through various valid funding scenarios and will be publishing it all in near the end of the month. FKTRY is all open source. If an untucked shirt company can be worth 640 million and a juice pouch squeezer raises 120 million, then I refuse to believe that we in the creative class cannot make the case for investment from seasoned investors. That’s why I am taking the systems approach to help solve and hopefully provide materials for others to do the same.

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Jules Ehrhardt
Jules Ehrhardt

Written by Jules Ehrhardt

First Human @fktry / former owner @ustwo / founder @pledgepl . Design / tech / startup / crypto / life. http://linkedin.com/in/ezyjules | http://medium.co

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